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/ODM Manufacturing MOQs Explained: From s to Sheet s.
At DEVA International, we believe in transparency. One of the first questions we receive from new partners is regarding our Minimum Order Quantity (MOQ).
Understanding MOQ is essential for planning your budget and inventory strategy. Below is a detailed breakdown of our current manufacturing requirements and the logic behind them.
Our production lines are optimized for different product formats. Here are the standard MOQs for contract manufacturing (Custom Formulas):
5,000 units per SKU: Standard liquid and emulsion products, including Serums, Essences, Lotions, s, es, Clay Masks, s, and Creams.
10,000 units per SKU: Spray and Mist products utilizing aluminum bottles.
50,000 units per SKU: Sheet Masks.
100,000 ~ 200,000 units per SKU: Ampoules and disposable/single-use products. (Note: This high volume is largely dictated by the packaging supply chain).
We understand that for new brands, these numbers can seem high. However, our MOQs are not arbitrary; they are determined by the economics of scale and quality assurance. Here is why:
1. Setup Costs & Calibration: It takes significant time and labor to clean machinery, sanitize production lines, and calibrate equipment for a specific formula. These fixed "setup costs" remain roughly the same whether we are running 500 units or 50,000 units. Higher quantities allow us to amortize these costs effectively.
2. Raw Material Requirements: We source premium ingredients in bulk (large drums or vats) to ensure consistency and pricing power. It is often inefficient or impossible to purchase just enough raw ingredients for a "micro-batch."
3. Production Efficiency: Running industrial-scale machinery for small batches creates downtime. Frequent changeovers tie up equipment that could be used for larger runs, reducing overall factory efficiency.
4. The Packaging Factor: Often, the "bottleneck" isn't the formula—it's the bottle itself. Your final product MOQ is usually dictated by the component with the highest MOQ in the supply chain. For example, while we can mix a small batch of cream, the custom printed tubes may have a strict minimum order from the packaging supplier.
Yes. If you are not ready to commit to a custom formula, we offer Private Labeling.
By choosing Private Labeling, you utilize our pre-existing, market-tested "stock" formulas. Because the formula is already developed and ingredients are in stock, we can lower the threshold significantly.
Private Label MOQ: 1,000 to 3,000 units per SKU.
The Trade-off: You have less ability to customize the texture or ingredients. You are essentially selecting a proven product and applying your unique branding and design to it.
Almost always.
In manufacturing, volume drives value. The "per-unit cost" is higher at lower quantities because we must spread fixed setup and labor costs over fewer items.
For example, a product that costs $3.00 to produce at 10,000 units might cost $4.00 to $5.00 to produce at 1,000 units. Understanding this sliding scale helps you balance your initial investment against your desired profit margins.
Unsure which option is right for you? Contact our team today. We can help you calculate the costs and decide between (OEM) and Private Labeling based on your budget.
